In Copyright Since September 11, 2000 This web site is in no manner affiliated with any Kaiser entity and the for profit Permanente Permission is granted to mirror this web site - Please acknowledge where the material was obtained.  |  ABOUT US |  CONTACT  |  MCRC  |  PRIVACY POLICY This document which was originally located at: http://www.bainpr.com/cs_kp.html is the same method used today.  The process for obtaining these contracts is not what you think it is. All you need is a lot of money and goodies to share with those in power.  These kind of contracts are deals that are purchased based on selective information provided to Congressional Personnel.

Client

Kaiser Permanente

Objective

To position Kaiser Permanente as a model for the future of health care in America among key Clinton administration and Congressional audiences.

Program

Bain and Associates worked with key executives at KP headquarters and within the mid-Atlantic region to create high-credibility media exposures which would reach the critical audiences. We developed new communication delivery vehicles for each of the primary audience groups, constructed strategic messages for KP executives and target group opinion leaders inside and outside KP, conducted training sessions to increase verbal communication skills among managers, and positioned KP as innovators in developing new and better ways to serve the members.

Results

Kaiser Permanente executives were invited to participate in four White House special panels, and lead the testimony in both the Senate and House hearings. Kaiser Permanente spokespersons were also placed on MacNeil-Lehrer, First Business, and CBS Evening News discussing the benefits of the KP brand of HMO.

Click on the image below to enlarge for clear reading

.

kaiserpapers.com